The Photon Play Controller is a push-based subscription service that provides a continuous stream of dynamic content to your LED ticker signs. The Photon Play Software can receive, format, and render the content compatible with any SST ticker LED sign. Photon Play is capable of displaying information in unique combinations of letters and numbers using either default static messaging or a continuous stream of messages at different speeds. Content can be inserted manually into the software or configured to stream automatically via an RRS feed/ database. The user-friendly Photon Play ticker portal is accessible from any location around the globe and updated in real-time.