<img alt="" src="https://secure.easy0bark.com/260371.png" style="display:none;">

LED Ticker Display FAQs

When it comes to ticker displays, whether stock tickers, sports tickers, or retail tickers, customers have a lot of questions. At SunriseSESA Technologies, we specialize in LED ticker displays and we’d like to answer as many questions as we can. Here are some of the most common questions that we hear from prospective customers:

Ticker Display Frequently Asked Questions

General Questions

Why is it called a ticker display?

The name is based on ticker symbols which are unique one to five-letter codes used by the stock exchanges to identify a company. A tick is any change in the price of the stock, (either up or down) and hence, where the name “ticker” display originated. Ticker tape refers to the narrow ribbon of paper this information was originally printed on (since the importance of this information was short-lived, the older paper tapes were traditionally thrown out windows during a “ticker tape” parade). 

What is an LED ticker display?

An LED ticker display is a messaging platform that uses LED technology to digitally  display information. The information (letters, numbers, and graphics) is viewed in a single line that scrolls past the viewer. The rate of movement of the imagescan be controlled, but must be slow enough to be read by viewers. 

How does an LED ticker display work? 

LED ticker displays work by receiving real-time data from a software feed, and then displaying the information in a linear fashion to keep viewers up to date.

What kinds of tickers are there?

The main three types of information displayed on tickers are stocks, sports, and retail information. Tickers can be programmed to display specific information based on the software purchased with the system.

A stock ticker is a report of the price of certain securities traded on the stock market. Because these numbers are updated continuously throughout the trading session, ticker displays are used to provide up-to-the-minute information. 

A sports ticker displays scores, highlights and news headlines of sporting events as the games are played as well as final scores.

Retail tickers can be used to display any text the retailer finds helpful to their customers from sales and specials, the latest news headlines or the daily weather report. 

How long does it take to get a ticker display installed?

Every company is different. At SunriseSESA, we have fast ticker turnaround and can usually deliver a ticker within eight weeks of when you place your order. Setup typically only takes one day.


Why do people buy ticker displays?

Financial Tickers

  • Financial institutions use stock tickers to build financial credibility, attract new customers, and make their company appealing
  • Colleges use tickers to create a sense of pride, recruit new students/professors, provide real-life experience, and enhance job prospects for graduates.
  • They provide a modern, cutting-edge appearance

Sports Tickers

  • Provide up-to-the-minute sports information for sports fans
  • Show customers their establishment is modern and committed to sports fans
  • Create an atmosphere of excitement and energy
  • Enhance a man cave or home sports lounge

Retail Tickers

  • Increase sales by sharing important information/specials with shoppers
  • Elevate the ambiance and add a modern look to their store
  • Add energy to the shopping experience
  • Attract new shoppers walking by

What is the difference between an LED ticker display and a video display?

An LED ticker display is basically a messaging medium utilizing LED technology as the core digital display device. A ticker typically shows a line of text, numbers, or graphics scrolling past the viewer. The rate of movement of the images is variable but must be at a rate that is comfortably read by the viewer. 

Video (think of television or film) is a series of still images that, when viewed in order at a certain speed or frame rate, gives the appearance of full motion. The human visual system can process 10 to 12 images per second and perceive them individually, while higher rates are perceived as motion.

Hardware/Installation Questions

How big can an LED ticker display be?

We can make them custom lengths. Ours are extendable up to 500 feet.  

Can ticker displays be installed outdoors?

Our ticker displays are extremely versatile and can fit just about anywhere you can imagine in both indoor and outdoor environments. Our outdoor cabinets are designed to handle all normal weather conditions including temperature changes, wind, rain, snow, ice, sun, and extreme heat.

Do ticker displays have to be flat?

No. Ticker displays can turn corners (inside and outside corners), and even run in circles (display on inside curve or outside curve of circle).

Can ticker displays be vertical?

With back or ceiling mounting options, you can run them horizontally or vertically, suspend them from the ceiling, have them jump open spaces like doorways, turn corners (inside and outside corners), and even run in circles (display on inside curve or outside curve of circle). 

Software/Packages Questions

How do I control the content on my ticker display?

Our customers love our easy-to-use programming options. You can have standalone messaging, integrate your ticker display with your own data feed or use third-party data feeds for sports, news, or financial content.

Can I customize my message? 

Yes. We offer customizable software solutions that will allow you to:

1) Schedule different content and/or messages for different times of day/week

2) Schedule the display to be blank (extending the life of the ticker and saving power)

3) Read in a list of ticker symbols from a text file (for example, a list of stocks in a student portfolio) and show prices for those stocks on the ticker

4) Display your branding/logo on the ticker

5) Use any Windows font on the system - many clients like to use their corporate font when messaging

Customer Service Questions

What if my display stops working?

At SuniseSESA, we offer lifetime customer support. Our team has a high level of technical expertise. They are familiar with the various issues and the solutions that get them back up and running smoothly. We also offer remote access for fast software repairs. Because we know both hardware and software intricacies, we are able to solve any issues related to either. If the problem cannot be solved over the phone, we will send a qualified technician to the site. When you purchase a ticker display from Sunrise SESA Technologies, dedicated customer service will be available from the beginning of your project to the end of the product life cycle. From software to hardware, you’ll always have someone to call when you need help. When choosing a company to purchase your LED ticker from, ask questions about their customer service after the sale.

Are all ticker displays made in the USA?

No. You can purchase ticker displays from overseas companies as well as US companies. At Sunrise SESA Technologies, all of our products are made here in the United States. Made in the USA means quality equipment that will last. Plus, you don’t have to worry about long wait times for repairs. Your repair/replacement parts won’t be stuck on a container ship coming from overseas. And lastly,you are supporting American jobs. 

Cost Questions

Do I have to pay for the content on my display?

Yes. If you are accessing stock or sports content, you will pay a service provider for access to that data. We offer affordable data packages and software solutions. Our text-only controller comes at no cost. Our data financial/sports feed is $600 yearly or you can break it down into easy monthly payments of $50. Our C-Scape is $129 a month or $1,548 a year for premium content. In addition to offering a financial feed we can also interface to any market data subscription feeds you might use. Whether you use our subscription-based content feed or your own, our software has the ability to read data from a database, RSS feed, live spreadsheet, XML files, CSV files, etc., so we can potentially incorporate your in-house data into the ticker stream.

How much does an LED ticker display dost?

It all depends on the parameters of your ticker. Installation costs are separate from software contracts. When you contact us, we’ll get you a quote within 24 hours. Simply answer our discovery questions. You can request a quote by phone or online.


At SunriseSESA Technologies, we are a one-stop shop for hardware and software, installation, data feeds and all of the ongoing support you need to keep your ticker(s) running smoothly. If you are considering purchasing a ticker display, rest assured that we will make your experience a seamless and pleasant one. We hope we’ve answered all of your questions regarding LED ticker displays. If you have any other questions, please call us. 

Call Joe LaGambina at 781-826-9706 ext.134, or contact us online for more information or to purchase your ticker display. 

don’t hesitate to contact us

We'd love to hear from you!

Contact us