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Defining your reasons for using digital signage, and who you are trying to reach with it will help you decide which of the benefits offered by these technologies is of highest value to you.

Here are a few key advantages of LED signage:

• Size – LED modules can be stacked and linked to create long linear displays or large screen displays, without being limited to an aspect ratio.
• Brightness – content on an LED matrix is bright enough to read even when sunlight is shining directly on the face of the display.
• Longevity – the life expectancy of an LED is generally 100,000 hours while an LCD is about 50,000 hours.

Here are a few reasons LCD’s may work better for your application than LED displays:

• Resolution – an LCD display will undoubtedly show images and fine text with a crisper  resolution than LED signage even with the tightest pitch possible.
• Cost – LCD’s are generally more economical for small applications.

The first factor in making a distinction between LCD and LED is where your sign will be installed. Brightness is important if your display will be in sunlight at any point. How far away will your viewers be? What are you trying to communicate? Will it require fine images, video content or just scrolling text?

Both technologies have their merits, and offer great value when used in the appropriate setting. Lining up your objectives with the pros and cons of each technology will enable you to choose which solution will be most impactful and cost-effective.