Pembroke, MA. – September. 1, 2022 – Sunrise SESA Technology inc of Pembroke, MA, announces the promotion of Luke Collier as Chief Operating officer. The move expands the company's focus on growth and building relationships within the ITS community.
Luke will continue to introduce SST’s Destination Sign system to Bus and Rail OEMS, Transit Agencies, Vendors, and integrators, showcasing its resilient supply chain and innovation within the product line.
Luke Collier's own focus as Sunrise SESA’s Chief Operating Officer, will be to lead the company's global sales strategy. Since Joining Sunrise SESA in 2020 Luke has fueled SST’s growth by leading both sales, marketing, and local operations. Under his leadership, SST has re-branded with new messaging and is energized on entering new markets. To achieve these goals SST has re-focused on trade shows and relationship building adding several new channel sales partnerships, creating an inbound marketing strategy for commercial products, and implementing new software for the bid team to generate more leads. Prior to SST, Luke led teams bringing projects to life for events like Boston Calling and the New York Marathon. He graduated from Royal Holloway, University in London, England, majoring in Politics and International Relations. Outside of work, Luke has a passion for rugby and current affairs. Currently serves on the Massachusetts Manufacturing Advisory Committee.
For Luke, continuing SST's strategy represents an exciting opportunity "I am excited for our new range of Bus Destination Sign products and carrying on our history of innovating new products for the Transit market, our new Bus LED Headsigns have that wow factor!”
With the realignment of staff, SST strengthens a commitment to developing municipal and integrator partnerships with an emphasis on product development and delivering versatility through innovation.